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  Article - Setting the Price on Your Home authored by Scott Williams
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National Realtors Directory
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The following article Setting the Price on Your Home was authored by Scott Williams and is republished in this directory with the author's permission. These articles are published as an information source for real property owners, buyers, sellers, investors and brokers.


Setting the Price on Your Home
by: Scott Williams

The three factors to consider when selling your home are location, condition, and price. They are all related.

LOCATION: Your home’s location and setting influence its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically sell for less than closed-in areas. Views, streams, and trees usually enhance value. You obviously have no control over location.

CONDITION: New homes enjoy a marketing edge over resale homes because they are shiny and clean. And builders enhance their appeal by offering model homes (clean, bright, and decorated in current colors and amenities) for buyers to examine.
The goal is to make your home as close to a model home as possible. You have nearly complete control over condition and you can increase value and decrease marketing time by being sure you property is in the best possible condition.

PRICING: Your home must be priced within the appropriate range. You must actually “sell” your property twice: first to a buyer and then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range. The appraiser is more objective and compares age, size, and cost-identifiable features in your home against other properties that have sold.


Scott Williams has been involved in the real estate industry since 1977. By 1981 he rocketed to become the number one Santa Barbara agent in an organization with more than 200 agents. He has achieved the annual number one status in his office 14 times. Prior to entering real estate Scott graduated from UCSB. He has two children and mentors in the “Fighting Back” program.

He is a Certified Residential Specialist (CRS), a Graduate of the Realtor’s Institute (GRI), and teaches real estate courses for Santa Barbara Community College. Mr. Williams can be contacted at http://www.scottwilliams.com


This article was posted on January 27, 2005


This article is the property of and published with the permission of Scott Williams. For more information regarding the author or to contact the author visit his website at http://www.scottwilliams.com

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