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  Article - Reasons To Price Your Home Realistically authored by Scott Williams
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The following article Reasons To Price Your Home Realistically was authored by Scott Williams and is republished in this directory with the author's permission. These articles are published as an information source for real property owners, buyers, sellers, investors and brokers.


Reasons To Price Your Home Realistically
by: Scott Williams

Reasons To Price Your Home Realistically

TIME: Chances are that your home will sell at its fair market value. Pricing it realistically at the outset simply increases the likelihood for a timely sale with less inconvenience and greater monetary return.

COMPETITION: Buyers educate themselves by viewing many homes. They know what a fair price is. If your home is not competitive in value with those they have seen, it will not sell. Buyers typically look at homes within 10%-15% of their desired price range. If your home is not priced within the correct range, it very likely will not be exposed to its potential or targeted buyers.

REPUTATION: Overpricing causes most homes to remain on the market too long. Buyers, aware of long exposure period, are often hesitant to make an offer because they fear “something is wrong” with the house. Often homes on the market for a long time eventually sell for less that their fair market value.

INCONVENIENCE: If overpricing keeps your home from selling promptly, you can end up owning two homes- the on you’ve already purchased and the one you’re trying to sell. This can prove costly and worrisome, as well as inconvenient.


Scott Williams has been involved in the real estate industry since 1977. By 1981 he rocketed to become the number one Santa Barbara agent in an organization with more than 200 agents. He has achieved the annual number one status in his office 14 times. Prior to entering real estate Scott graduated from UCSB. He has two children and mentors in the “Fighting Back” program.

He is a Certified Residential Specialist (CRS), a Graduate of the Realtor’s Institute (GRI), and teaches real estate courses for Santa Barbara Community College. Mr. Williams can be contacted at http://www.scottwilliams.com


This article was posted on January 25, 2005


This article is the property of and published with the permission of Scott Williams. For more information regarding the author or to contact the author visit his website at http://www.scottwilliams.com

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