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The following are excerpts of articles were submitted by authors or their representatives or were republished from web sites that provide articles approved by the author for republishing. These articles are included in our site as an information source for real property buyers, sellers, investors and brokers. To view the full article click the link found at the end of each excerpt.
Traffic Building - Understanding the basics - dated: July 7, 2004 - author: James Leckie - So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why? It is easy to forget that the key aim of any web marketer is to attract visitors click here for full text.
Effective Advertising through Ezines - dated: April 23, 2004 - author: David Bell - Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Do other businesses or consumers that are looking for a service or product that your business offers discover your service? The answer might be a big "NO" to you. Just like us, you have placed advertisements in newspapers and magazines and the results were not as good click here for full text.
Importance of Color in Web Design - dated: June 3, 2004 - author: W. L. Wilder - There’s more to websites than just images and text. A website is a marketing tool, representing the company, owner, employees and products. Beyond that, it is a personality. A website is a personality? Yes. It portrays a positive or negative symbolism and/or emotion. click here for full text.
Professional Website Do's and Don'ts. - dated: June 3, 2004 - author: Wynn Wilder - A professional website is, above all else, professional. What constitutes professional though? This question has been asked by many, and the answers are as varied as those asking the question. There are at least a hundred or more possible aspects to consider, click here for full text.
Maximising Google’s PageRank of your Website to Maximise Traffic - dated: April 26, 2004 - author: Brian Daniels - Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it. click here for full text.
Anchor Text Optimization - dated: April 7, 2004 - author: Jagdeep. S. Pannu - Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic. If you have done some serious reading about your website's optimization, you probably click here for full text.
Email Marketing - The End Is Nigh! - dated: June 27, 2004 - author: Robert Palmer - Consider if you will the resources, the time and the financial investment given to attracting new web traffic. Banner advertising, link exchanges, search engine ratings, affiliate schemes and the list goes on. Yet when it comes to retaining a customer’s future business or even a return visit, we simply hope that they will opt-in to a newsletter mailing list and everything will be okay. click here for full text.
Dot Your T's And Cross Your I's - dated: June 6, 2004 - author: Jeff Colburn - So, how do you make a professional site? That's simple, have no mistakes. Your site needs to have good content, design and be easy to use, but you also need to pay attention to the details. That old saying explains it all, "The devil's in the details. click here for full text.
Optimizing for Visitors not Search Engines - dated: June 4, 2004 - author: Michael Medeiros - Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation click here for full text.
Are you scaring visitors away from your site instead of attracting them to it? - dated: May 30, 2004 - author: Akanksha Sinha - Have you ever wondered why your “perfect" website is not generating the kind of traffic you hoped it would? Time for a reality check! Maybe your website isn't as perfect as you thought! click here for full text.
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