Article - Ads Don’t Sell Homes…People Do authored by Scott Williams

Republished by National Realtors Directory Not part of or affiliated with the National Association Of Realtors. According to the NAR only real estate brokers and agents that are members of the NAR are allowed to use the title Realtor. The following article Ads Don’t Sell Homes…People Do was authored by Scott Williams and is republished in this directory with the author's permission. These articles are published as an information source for real property owners, buyers, sellers, investors and brokers. Ads Don’t Sell Homes…People Do! by: Scott Williams Many people think to sell a home you place an ad in the paper and wait for a person to call and buy the home…NOT SO!! If that were true, real estate agents would be out of work. The basic law of real estate is this- Ads don’t sell home, people do! We are trying to educate sellers and the public about the tremendous changes in real estate marketing. A recent study by the National Association of Realtors® uncovered some interesting statistics about where buyers come from. 40% Purchased because they recognized a salesperson or firm name and were serviced by them. 20% Purchased because they saw a sign on the lawn and approved of the home’s exterior and location. 18% Responded to an ad but eventually purchased a different home. 7% Referred through a relocation service. 3% Bought the home they saw advertised. 1% Bought the home they saw at an Open House 3% Bought for a combination of the above reasons. ABOUT PRICE The best way to ensure a quick sale is to price your home competitively. Buyers purchase homes by comparison and will usually make an offer on a fairly priced property BEFORE making a low offer on an overpriced listing. Price and possible terms are important buyer motivators Scott Williams has been involved in the real estate industry since 1977. By 1981 he rocketed to become the number one Santa Barbara agent in an organization with more than 200 agents. He has achieved the annual number one status in his office 14 times. Prior to entering real estate Scott graduated from UCSB. He has two children and mentors in the “Fighting Back” program. He is a Certified Residential Specialist (CRS), a Graduate of the Realtor’s Institute (GRI), and teaches real estate courses for Santa Barbara Community College. Mr. Williams can be contacted at http://www.scottwilliams.com This article was posted on January 28, 2005 This article is the property of and published with the permission of Scott Williams. For more information regarding the author or to contact the author visit his website at http://www.scottwilliams.com For more information and articles on real estate see National Realtors Directory - Real Estate Articles or for other real property information and articles see National Realtors Directory. Realtors, real estate brokers, agents and sales people, if you would like to submit an article, please go to the submit articles link below. This link is for real estate professionals only. The opinions, statements and information contained and expressed in the foregoing article are solely those of the author. No position for or against, agreeing with or disagreeing with anything contained in said article is taken by National Realtors Directory.com We do not assume or accept any liability for the use of the information contained herein. This article is published solely as a service to real property owners, buyers, sellers, investors and real estate brokers, agents and sales people. Anyone who does not accept this disclaimer is not authorised to read or use this article in any way. submit your site   submit articles   submit news or press reports   submit testimonials    realtor directory home   report bad links   contact us    Page Set Up © Copyright 2004 National Realtors Directory, a national directory of realtors, real estate agents, brokers and sales people. All Rights Reserved Worldwide.